Viral Marketing, its Tools and Benefits
Viral Marketing has become such a buzz word that anyone who asks the question what is viral marketing is looked upon as dinosaurs from prehistory. However, it is always good to start by defining a concept; viral marketing is defined as a type of marketing strategy created by marketers to use the internet, and social networks as a means of creating awareness of their brand, ideas, opinion or product. The term viral is taken from a virus that spread rapidly from person to person and viral marketing tools to create a virus like situation that quickly spreads from one source to another. Viral marketing basically is the word of mouth marketing strategy that uses modern techniques like social media, video clips, twitter or YouTube, sms and occasional emails, though with the emergence of the popularity of social media email marketing is rarely used; nevertheless, emails are also used if the message is big and cannot be send through short text. One of the new tools used e...